About Us
Pioneers in Innovation For Over
Three Decades
For three decades, we’ve been more than just a toy brand – we’re dream makers! Creating magical moments is our superpower. We don’t just make toys; we craft adventures that light up children’s imaginations and bring families together.
Every single toy we design comes from a place of pure passion. We understand that play isn’t just about entertainment – it’s about learning, growing, and creating memories that last a lifetime. Our team of experts pours heart and soul into every product, ensuring each toy is a gateway to wonder and discovery.
Safety? It’s our top priority. We’re not just any company in this industry – we’re guardians of childhood joy. Each toy undergoes rigorous testing to make sure it can withstand the most enthusiastic playtimes while keeping your little explorers protected. From the first sketch to the final product, we are committed to excellence when it comes to making toys. This leads to earning the trust of parents who have kids that just can’t wait to unwrap their toys!
Innovation is in our DNA. We’re constantly dreaming up new ways to make playtime more exciting, more educational, and more magical. Whether it’s a cuddly friend, an interactive game, or a build-it-yourself adventure, our toys are designed to spark creativity, encourage learning, and most importantly – create smiles that stretch from ear to ear.
Our Philosophy
“To democratize high quality play experience for every kid out there.”
High standards
“We are dedicated to creating toys that democratize play. Toys that are not only fun but also educational and safe for all ages. From the moment a child picks up one of our toys, we want them to embark on a journey of discovery and wonder. Thanks to a team of talented designers and engineers who work with an ethos deeply rooted in precision and safety, we deliver safe, innovative toys that blend Indian values with global aspirations, making us a trusted name in homes worldwide. We transform playtime into enriching adventures that resonate across cultures, by bringing new and exciting cutting-edge toys to market.”
– Mr. Xerxes Rao, Founder & MD
Ethical Sourcing
Our ethical commitment is a promise to every family that trusts us with their children’s playtime. We uphold the stringent SEDEX-SMETA 4 Pillar framework, ensuring that every toy is created under fair labor conditions, in environmentally conscious facilities, and with unwavering business integrity.
Our commitment extends beyond the playroom – we actively contribute to community development through local employment and educational initiatives, ensuring that every Fundle toy not only brings joy to your child but also contributes to a better, more sustainable world for their future.
Fundle toys are also proudly 100% designed, developed, and manufactured in India. We support the “Make in India” initiative, showcasing the creativity and craftsmanship of Indian talent while contributing to the growth of the domestic manufacturing sector.
Safe For Everyone
We’re safety innovators and pioneers of play! Our commitment goes far beyond standard industry requirements. We’ve engineered toys that are both incredibly safe and built to survive the most energetic playtimes making them suitable for children of all age groups.
We know kids don’t just play – they explore, crash, tumble, and adventure. That’s why our team designs products that can withstand superhero battles, imaginative marathons, and those wonderfully wild childhood moments. We especially ensure that each toy is a fortress of fun, crafted to endure endless excitement while keeping safety at the forefront.
Our dedication to safety is exemplified through compliance with global standards including BIS, EN-71, ASTM, and ISO, guaranteeing that every product is free from harmful substances and meticulously tested for child safety. As proud advocates of “Make in India”, we also combine world-class manufacturing with sustainable practices, using eco-friendly materials and energy-efficient processes.
Our packaging isn’t just a box – it’s an experience. We’ve created designs that catch eyes on store shelves and spark joy from the moment a child begins unwrapping. Every package tells a story of creativity, functionality, and the magic of play. We do not just make toys, we create durable, safe, imagination-fueling companions that grow alongside your child’s wildest dreams.
Beautifully Designed
Our philosophy transcends mere product creation – we’re crafting gateways to extraordinary childhood experiences. Our design team operates with the precision of Swiss engineers and the imagination of childhood dreamers. With decades of expertise in manufacturing toys, Fundle collaborates with leading global brands to deliver cutting-edge designs and superior quality.
Every toy is a masterpiece of intentional design, where each is a carefully orchestrated symphony of visual appeal and functional brilliance. We don’t just create toys; we engineer play experiences that stimulate young minds and capture young hearts.
We understand that play is the most profound language of childhood learning. Our toys are meticulously designed to engage children across multiple developmental dimensions – nurturing creativity, enhancing problem-solving skills, and sparking endless curiosity. Such toys distinguish us as creators of intelligent play ecosystems that grow with your child, transforming every moment of play into an opportunity for discovery, learning, and unbridled joy.
Our toys offer a premium play experience, crafting moments of joy and wonder that are worth every bit of investment. Welcome to the Fundle universe, where every toy tells a story of innovation, passion, and extraordinary play!
30 Years Of Quality Toy
Manufacturing
Capturing Joyful Moments
